Pure Aura is a Natural Deodorant from Salt of The Earth. As you guys know by now I love to mix mid/high-end Beauty products with their more natural counterparts. I love the selection that I have accumulated to now and I hope to include more as time passes. To date, I have found all the Naural products that I have used to be of such high quality. I haven’t had any adverse reactions and its all been extremely positive. It’s also so lovely knowing that some of my followers are lovers of Natural products as well.
Salt of The Earth Story
Salt of The Earth was taken over in 2005 by Mother and Son Sally and Thomas. Sally having been a fan of the brand previously jumped at the chance to take ownership. What a fantastic decision that was. Thomas and Sally had a very clear vision of how they wanted to expand the business and add their own stamp to the brand. With only one product to retail, they knew they had an audience out there just waiting for the brand to expand. So from this date, the revamped brand began its Journey, creating multiple products along the way. They have always remained true to the company ethos of offering Natural products but have expanded the range to include unisex products and also pump products.
In 2014 the Company launched 2 new products. One directed at teenagers and young people. The other the Pure Aura range which is a fragranced pump spray in Lavender and Vanilla. The products are now sold in over 1,000 retailing businesses, which in itself is a massive acheivement.
Since then the Company has achieved a multitude of awards including Healthy Awards 2014, Health Food Business 2014 and the 2014 True Health Winner in the Best Personal and Bodycare Category.
Pure Aura Natural Deodorant
Having never used a Natural Deodorant before I was massively intrigued. The product comes in a lovely pink bottle with a spray pump at the top. It looks extremely modern and well designed. The lid proudly sports a Multi Award Winning Deodorant label. The product is free from Aluminium, Chlorohydrate, Alcohol, Parabens and Triclosan. Offering long lasting protection, no white marks, pleasant scent, suitable for vegans and vegetarians and not tested on animals it certainly does tick many boxes.
I have used the product multiple times since receiving it. I love the fragrance, Vanilla for me shines through above the Lavender notes, which I do prefer. It’s not too sweet either, in fact, it’s a perfect blend. I have used the product after shaving and the gym to make sure there is no stinging sensation and there wasn’t which I was really pleased with. It withholds my intensive workout sessions which is a massive plus point.
I only need one pump under each arm, means I use less than a standard deodorant which I do tend to overspray seeing as they are aerosol based instead of a pump based product.
I’m very impressed with the product as a whole. From a price stance it’s very affordable for a natural product. In fact, I actually raved about it to a family member and she informed me that she was a massive fan already. Having used the crystals for years and singing the praises of the fact they are uber portable. I love the company ethos, this is very important to me when selecting Natural products. I can’t wait to see what they come up with next. With a rising number of adults wanting a more natural approach, I can see the brand achieving more great things in the future. To check out what the Company has to offer click here
** This review contains PR samples. As always all opinions are 100% my own.